Larry Laba’s connection to the Russian River runs deep, both professionally and personally. As the founder of SOAR Inflatables, Larry has introduced countless people to the beauty of the Russian River, fostering a deep respect and love for its waters. His journey with Russian Riverkeeper began at the very start, when he met Don McEnhill at the opening of Memorial Beach’s gates.
Larry’s love for the river is intertwined with his commitment to conservation. “I make part of my living from the River,” he shares, reflecting on his dual role as both a beneficiary and a steward of the river’s bounty. His passion for the river’s health is evident in his longstanding support for Russian Riverkeeper initiatives, particularly the annual river cleanups and the Great River Race, where he’s not only a sponsor but also an active participant.
One moment that particularly resonates with Larry is when Don McEnhill, the Riverkeeper himself, referred to him as “the heart of the river.” This passing comment struck a chord, encapsulating Larry’s deep-seated dedication to protecting and preserving the Russian River. His pride in supporting the removal of invasive Arundo plants and transforming Memorial Beach into a beautiful park-like setting is just one example of the tangible impacts he’s witnessed.
Looking to the future, Larry acknowledges the ongoing threats to the river—development, illegal pumping, and more. Yet, he remains hopeful, confident that with continued support, Russian Riverkeeper can maintain its vital role as a defender of the river. “The Russian River is our lifeline,” Larry says, encouraging others to join him in supporting the organization. “No one man can do it alone, but with the proper support, many people can make a huge difference.”
Larry’s story is a testament to the power of community, passion, and a shared commitment to preserving the Russian River for generations to come.